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商品編號： 9-404-087 出版日期： 2004/02/05 作者姓名： Beer, Michael;Khurana, Rakesh;Weber, James 商品類別： Other 商品規格： 20p 再版日期： 2005/01/25 地域： 產業： Electronics manufacturing 個案年度： 1993 - 2003
商品敘述：
HP had been a highly successful and respected company for decades. It was well known for its company culture and management practices--the HP way--which emphasized both profits and people. Changing markets, strong competitors, and the growth of its computer business, however, battered the company in the mid-1990s. To turn things around, HP hired Carly Fiorina, the first outsider to lead the company. Describes Fiorina''s strategy and the impact of decisions she made with respect to the acquisition of Compaq and HR policies on HP''s venerable culture and performance.
涵蓋領域：
Organizational behavior;Mergers and acquisitions;Cross-functional management;Hiring and recruitment;Organizational change
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